Bitters were an integral part of traditional Indian meals. However, changes in lifestyle and preferences have brought about a paradigm shift in our eating habits. Today, we have excluded bitters from our meals in favor of sweet, salty, and protein-rich food at the cost of our health. The Siddhayu ‘healthy sweet bitters’ formulas aim to reintroduce you to the beauty of bitters.
Ayurveda categorizes food into six groups based on their taste (rasa) – sweet, sour, salty, bitter, pungent and astringent. Of these six, the bitter taste is important, as it is intrinsically associated with our overall well-being.
On our tongue, stomach, and gut are present that can perceive bitterness. The bitter receptors get stimulated by the bitter taste and trigger a chain reaction resulting in the release of beneficial digestive juices and enzymes so essential for healthy digestion. This principle is the underlying theory behind Digestive Bitter formulas.
Traditional Indian Bitters were made using Ayurvedic methods of fermentation. A decoction of bitter herbs, Munakka raisin, and nectar from the Woodfordia flowers was fermented in vats over six long weeks. During this period, the good bacteria in the mix thrived on the nectar and converted the fruit sugars in the raisin to the purest form of alcohol (Prasanna in Ayurvedic terms). The resultant elixir, was enriched with the microbial flora (friendly bacteria), self-generated alcohol, and extract from the bitter herbs.
At Sidhhayu, we have leveraged the power of the ‘bitter taste’ and the ‘science of Ayurvedic fermentation’ to bring you three, liquid-based, highly curative formulas: Digee Yogue, Heart Yogue, and Immune Yogue. Collectively they are called the Healthy Sweet Bitters. They derive their therapeutic power from carefully fermented bitter herbs. The bitterness helps stimulate the T2R receptors (on the tongue, stomach, and gut) to secrete essential enzymes. The fermentation adds probiotics. and self-generated alcohol.
Each of these therapies is a unique mix of fermented herbs designed to serve a specific purpose. But the underlying principle remains the same – the wonder of fermented bitters. Digee Yogue helps support your digestive system. Heart Yogue is a complementary cardiotonic and cardioprotective therapy. Immune Yogue, as the name suggests, supports your respiratory . Together they provide a complete, robust health-management treatment.